Digital Marketing / Internet marketing / Online Marketing are amongst the most used terms of the industry today. However, it is sadly just a bunch of jargon for most of the people who hear it and use it to convey their thoughts. What exactly is digital marketing and what part of it critical for today’s business person? We’re here to break it down for you in the simplest words possible.
Online Marketing will be just marketing of your merchandise onto digital platforms so as to maintain onto your loyal consumers as well as increase easy reach to new potential target audience rather quickly.
That is this task. That is what Online marketing is definitely. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media advertising?
The answer is yes. Digital / Internet marketing is really a wider concept accompanied by social media marketing in the sense that, all promoting platforms are available digitally i.e. over the internet. However, there are other platforms that get into digital marketing with the exception social media advertising and marketing.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online web. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of the product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Improving search engine rankings. Search Engine Optimization is a way of developing your website’s content in wherein allows the search engine’s algorithm to crawl and try out your website efficiently. It is a way to get higher rankings planet search results along the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every web marketer as it helps you stand out among the sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed to publicize your product or service on social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it to be able to products that have a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple nights. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy within so as support keep reminding them about their visit to managing costs.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and a lot more.
However, for a great digital / Internet marketing experience, a campaign needs to be developed using all the above mentioned tools.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771